ETFs for consumer goods – How to benefit from consumer staples


There is always demand for everyday consumer goods, even when the economy is struggling. This makes an ETF tracking such consumer goods an attractive investment! Here you can find out which ETFs are currently the best and which brokers offer the lowest fees for investing in them.
In brief
- Consumer Staples are products such as food, beverages or hygiene products. They are always needed and are therefore hardly dependent on the economy.
- An ETF for consumer staples is a sensible investment that performs particularly well in times of crisis.
- These indices often include large, established brands, which significantly increases the security of a Consumer Staples ETF.
- The expected return is solid and largely crisis-proof.

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An overview of the best consumer goods ETFs
Here are our top picks for consumer goods ETFs suited to various investment strategies, sorted by fund size and focus:
1. Xtrackers MSCI World Consumer Staples (XDWS)
This ETF is the flagship for global diversification in the consumer staples sector. It invests exclusively in companies from developed industrialised nations, with US firms accounting for the largest weighting at around 63%, followed by the UK (approx. 8%) and Switzerland (approx. 6%). The focus is clearly on stable large- and mid-cap companies that manufacture everyday consumer goods. The largest holdings include US giants Walmart (11.37%), Costco Wholesale (9.32%) and Procter & Gamble (7.75%).
- ISIN: IE00BM67HN09 / Ticker: XDWS
- Focus: Global consumer staples (non-cyclical).
- Costs (TER): 0.25% p.a.
2. iShares S&P 500 Consumer Staples Sector (IUCS)
For investors wishing to target the undisputed market power of US brands, this ETF is the first choice. It comprises the 35 leading sector representatives within the S&P 500 and thus focuses purely on large-cap US companies. Due to its focus on a single market, the concentration is very high: Walmart alone accounts for over 18% and Costco for around 15% of the portfolio. A major distinguishing feature is the extremely low total expense ratio (TER) of just 0.15% p.a., making it one of the most cost-effective products on the market. It is ideal for adding the high efficiency and pricing power of US brand manufacturers such as Coca-Cola or PepsiCo to your portfolio.
- ISIN: IE00B435BG20 / Ticker: IUCS
- Costs (TER): 0.15% p.a.
- Key feature: Focuses on US market leaders such as Walmart and Costco.
3. Xtrackers MSCI World Consumer Discretionary (XDWC)
This ETF is the growth-oriented counterpart and invests globally in cyclical consumer goods, which benefit particularly from a strong economy. The portfolio is heavily weighted towards the US (74%) and also includes holdings from Japan (9%) and France (4%). The strategy focuses heavily on the giants of the platform economy and mobility: online retailer Amazon dominates with over 26%, followed by electric car manufacturer Tesla with around 15%. It covers both large- and mid-caps, offering access to 127 companies in the e-commerce, luxury and travel sectors. Its distinctive feature lies in the opportunity for above-average returns during recovery phases, coupled with higher volatility than in the benchmark sector.
- ISIN: IE00BM67HP23 / Ticker: XDWC
- Costs (TER): 0.25% p.a.
- Key feature: Amazon as the largest holding, followed by Tesla and LVMH
4. State Street SPDR MSCI Europe Consumer Staples (SPYC)
This ETF is a good alternative for investors seeking a European counterbalance to US-heavy ETFs. Geographically, the UK dominates with around 35% and Switzerland with around 30%. The composition is extremely concentrated: Swiss food giant Nestlé holds a dominant position of almost 21%, followed by Unilever (11%) and British American Tobacco (10.5%). The ETF invests physically in large and medium-sized European companies known for high and rising dividends. A distinctive feature is the heavy weighting of the personal care and tobacco sectors, which makes it a very stable, almost defensive ETF.
- ISIN: IE00BKWQ0D84 / Ticker: SPYC
- Costs (TER): 0.18% p.a.
- Key feature: Very high weighting of Nestlé and Unilever.
A comparison of consumer goods ETFs in table form
| ETF Name | Ticker | Region | Largest shares | TER |
| Xtrackers MSCI World Staples | XDWS | World | Walmart, Costco, P&G | 0,25 % |
| iShares S&P 500 Staples | IUCS | USA | Walmart, Costco, Coca-Cola | 0,15 % |
| Xtrackers MSCI World Discr. | XDWC | World | Amazon, Tesla, Home Depot | 0,25 % |
| SPDR MSCI Europe Staples | SPYC | Europa | Nestlé, Unilever, L’Oreal | 0,18 % |

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The best brokers for consumer goods ETFs (in savings plans)
Choosing the right brokerage account has a significant impact on your long-term returns. By 2026, these three providers have established themselves as market leaders:
- Trade Republic: The top recommendation for beginners and users who value a simple app interface. All ETF savings plans are permanently free, and you benefit from 2.00% interest p.a. on your balance. With the Trade Republic card, you can also have 1% cashback paid directly into your consumer goods ETF.
- Scalable Capital: Ideal for investors seeking maximum choice, as over 3,000 ETFs are available here as free savings plans. The PRIME+ model offers 2.5% interest on your instant access savings and allows you to trade without order fees. Scalable has been operating as an independent bank since 2025, offering additional security.
- Freedom24: The choice for professionals and yield-conscious savers. New customers can often benefit from bonus offers of up to 20 free shares, whilst the platform provides access to a vast selection of international trading venues.
Why consumer goods?
The term “consumer goods” typically encompasses food, drink, hygiene and personal care products, household goods and similar everyday essentials.
We need them regularly and would find it difficult to do without them. This is why they remain a lucrative investment even in times of crisis: even if inflation, a stock market crash or a war in Ukraine are raging, we still need to eat, drink and wash!
A consumer goods ETF therefore does not fall into the category of cyclical investments, as it tracks economic cycles only to a limited extent. This distinguishes such investment products from cyclical goods such as cars, travel or luxury items.

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These are the kinds of expenses that households can usually postpone without difficulty and therefore prefer to defer until the economic outlook improves. As a result, such ‘consumer discretionary’ stocks suffer more severely in difficult times.
Furthermore, with a consumer goods ETF, we benefit from the quality of the companies it comprises: the sector is characterised by established, often very large companies that rank among the world’s best-known brands. Coca-Cola, Pepsi, Nestlé, L’Oréal, Danone, Heineken and other names have become an integral part of our daily lives.
In times of crisis, an ETF for consumer goods is a worthwhile investment
Consumer goods ETFs contain a vast number of securities that are highly regarded by shareholders. The number of dividend aristocrats is also enormous, which speaks to the quality of the sector.
Such well-established companies have long since conquered their respective markets and are in a secure position. Whilst it cannot be ruled out that even such heavyweights might come under pressure from new competitors or face financial difficulties, the likelihood is extremely low.
It is precisely in times of crisis that the advantages of this stability and market power become apparent. A consumer goods ETF is a particularly attractive investment during an economic downturn, as such products usually perform better than other sector ETFs.
This is partly due to the high brand loyalty of most consumers. Even when money is tight, few customers switch from their preferred brands to cheaper alternatives.
The companies are therefore less affected by economic cycles and generate solid profits even in difficult times. As investors in an ETF for such consumer goods, we in turn benefit from precisely this stability.
Industry outlook
The consumer goods sector largely comprises consumables that we drink, eat or use up and then have to replace. Demand therefore appears secure for the foreseeable future.
A healthy dose of innovation also keeps consumers happy. Whether it’s new flavours or sustainable products – there are always opportunities to boost consumption.
Household goods such as white goods (fridges, dishwashers, washing machines…) or leisure items also fall under the category of consumer goods. Due to their limited lifespan and regular updates, demand here remains strong.
However, emerging markets are likely to have the greatest influence on the sector: sales figures in India, China and other such markets are skyrocketing for many manufacturers, driven by a new middle class that is establishing itself and prioritising quality products. Anyone investing in this sector via a consumer goods ETF stands to benefit from massive growth in the coming years.
Current issues, such as high inflation and consumer uncertainty caused by wars, pandemics and supply bottlenecks, have little impact on consumer goods ETFs. The branded products included here are among the few goods for which consumers are willing to pay a higher price (due to inflation).
A psychological factor plays a very significant role in purchasing decisions here: the sense of quality, brand recognition and, consequently, security comes into play. Even if this impression is merely subjective, it ensures consistently high sales figures.
If you are also interested in other future-oriented ETFs, then read the articles on electric mobility ETFs, 3D printing ETFs, semiconductor ETFs or renewable energy ETFs.

Conclusion: A safe haven in times of crisis
Consumer goods are particularly popular in times of crisis and have a reputation for weathering downturns better. The performance of consumer goods ETFs impressively demonstrates that this reputation is well-founded!
Although their performance often fails to keep pace with a global index or other sector ETFs, particularly during strong upturns, these funds more than make up for this in difficult times.
In the current recession, consumer goods ETFs are delivering stable performance and often attractive returns, whilst other investments are struggling. Combined with the sector’s excellent future prospects, this makes consumer goods a sensible investment.
This is because companies benefit from customer brand loyalty, demand that remains almost unbroken even in times of crisis, and drastically rising sales figures in emerging markets.
For investors, the quality of the companies is also highly appealing: in this sector, we find established, large companies that wield considerable market power. They need hardly worry about their position and are therefore additional safe havens for our capital.
Last but not least, with consumer goods ETFs we benefit from very low costs (even by ETF standards). Investment options considered crisis-proof are often characterised by comparatively high fees – with a consumer goods ETF, however, investors can navigate the next crisis at a low cost.


